Broking: SIMPLE but not EASY!
The concept is simple: be a great 'People Person' and a master 'Systems Person'. But we know achieving it isn't easy, and success isn't 'one size fits all'.
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That's why Lendd supports you differently. We help you build around your key strengths:
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Are you the ultimate 'People Person'? We'll power your 'Systems', processing, tech, and marketing, so you can focus on clients.
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Got 'Systems' sorted but need more 'People' power? We'll provide lead-gen strategies, CRM support, and training to amplify your reach.
It's not about forcing a system on you. It's about providing the right systems, training, and knowledge to amplify you.
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We provide the flexible backing team, so you can build your business, your way, every step of the journey.

Approximate dollars only
Your Growth Toolkit
At Lendd Group, we're committed to empowering your entire brokerage journey. Our suite of dedicated programs provides the tools, knowledge, and support to help you build, grow, and thrive:
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Better Broker Journal: Boost daily knowledge, efficiency, and goal achievement with your structured Better Broker Journal. This quarterly journal guides your daily, weekly, and monthly routine.
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Better Broker Playbook: Improve yourself, transform your business. Our Better Broker Playbook empowers your strategic development.
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Compliance & Mentoring Program: Navigate compliance confidently and gain valuable peer insights with our expert-led monthly group mentoring program.
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Business Plan Builder: Craft a clear, strategic roadmap for your brokerage success and define your path to future growth.
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Lead Generation System: Fuel your client pipeline with our effective system designed to deliver consistent, quality mortgage leads.
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Lendd Collaborative Days: Share expertise, solve challenges, and innovate with peers in our dynamic group sessions.
Brand Your Brokerage, Your Way
Your brand is your signature. Lendd Group offers flexible branding options to align with your vision and accelerate your success. Choose your path:​​
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1. Champion Your Unique Brand: Bring or Build Your Own
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Bring your established brand or build a unique identity. Lendd Group fully supports your vision, ideal if you:
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Have an Existing Brand: Maintain your current client base and market presence.
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Have a Unique Vision: Create a distinct identity with our foundational support.
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Trade under your own brand with our expert support:
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Full Brand Ownership: Maintain complete control over your brand identity and messaging.
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Expert Brand Support: We can help build, improve, or strategically reposition your brand.
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Lendd-Powered: Your unique brand, backed by our comprehensive systems and support.
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2. Launch & Grow with "Lendd Finance"
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Trade under our established 'Lendd Finance' brand to save time, reduce costs, and focus on growing your business.
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Save Time & Costs: Essential brand infrastructure provided, minimising your upfront investment.
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Turnkey Toolkit: Includes email, website, consistent design, marketing materials, and blogs.
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Instant Credibility: Leverage our trusted and recognised brand from day one.
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Reduced Workload: We manage brand consistency, digital presence, and core marketing content.
Supported Brands:







Your Business, Your Asset, Your Success:
The Lendd Group Advantage
At Lendd Group, we believe your hard work should directly build your legacy. We've designed a supportive ecosystem where you retain full ownership and control, amplified by the power of a collaborative community.
True Ownership, Total Control
When you partner with Lendd Group, you're building your business, not ours. You own your clients and your trail book, unequivocally. This fundamental principle means the value you create is yours, giving you the freedom and security to shape your future and build a significant, saleable asset. You are always in control of your business decisions and client relationships.
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The Power of the Collective
Lendd Group is run as a dynamic collective, not a typical brokerage or restrictive franchise. Our primary aim is to support every member and fast-track your journey through:
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Shared Knowledge: Tap into a wealth of experience and cutting-edge insights from the entire group.
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Vibrant Community: Collaborate, share ideas, and overcome challenges with like-minded professionals who understand your journey.
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Mutual Growth: We believe in fostering an environment where individual success contributes to the strength and advancement of our whole community.
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Different by Design
Forget the limitations of bigger brands. We offer a refreshing alternative that champions your entrepreneurial spirit. With Lendd Group, you get the dedicated support, advanced systems, and collaborative network to thrive, all while building your own business on your terms.

Belong to an organisation that cares about you
Set up a meeting time to find out how Lendd can increase your effectiveness.
At Lendd Group, our philosophy is clear: when brokers receive exceptional support, training, and tools, they, in turn, deliver outstanding service and outcomes for their clients.
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We equip our brokers with the resources to build deep client relationships, moving beyond the 'what' to truly understand the 'WHY' behind every client's borrowing needs. This allows them to expertly connect clients with the right mortgage solutions, ultimately enabling people to achieve more in their personal and business lives.
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Our commitment is to ensure that by supporting our brokers correctly, they are perfectly positioned to provide their clients with the best possible service and guidance.

Empowering Brokers for Exceptional Client Outcomes
Testimonials
Mark has been awesome to have as my mentor and the network of support and guidance he has built with Lendd Group has been amazing.
I originally started my broking journey with a different mentor and started coming to meetings just as a way to network with other brokers. And after just a few meetings with Mark and the group, I felt like I had learnt a whole lot more about the industry and growing my business in a few months than I did in an entire year with my previous mentor.
As someone that is naturally introverted, Mark has encouraged me to think outside the box, play to my strengths, and find ways that work for me to build stronger relationships with both my clients and referral partners.
I strongly recommended Mark and Lendd Group to anyone that is looking to get a jump start into the broking industry. - Rhys
The mentoring offered by Mark and the team at Lendd is a unique experience that allows you to grow your business in the direction you want to go. There is no one size fits all.
As a new broker Mark has provided ongoing support when needed and delivered all the necessary learnings, from regulatory compliance to business development and lead generation.
The structure and mentality of Lendd allow new brokers to work together and share their experience with others in a similar place as well as with brokers who have been in the industry for 25 + years. The collaboration and support offered by the group is pivotal in the success of each individual broker. Lendd allows you to be a sole trader and not be alone.
I would recommend the Lendd mentor program to anyone with the passion to start their mortgage broking business who is looking for tailored support and not just a monthly webinar. - Bree
I had a fantastic experience with the mortgage brokering mentoring program! The guidance and support I received were invaluable in navigating the complexities of the mortgage industry. The mentors were knowledgeable, patient, and genuinely invested in my success. I feel more confident and well-equipped to excel in my role as a mortgage broker. Highly recommend this program to anyone looking to kickstart or enhance their career in the mortgage industry! - Afkar
"Whether you have a background in finance or are making the leap as I did, I could not recommend Mark highly enough. There's no doubt that this industry is a tough one to break into and having a great mentor can make the difference between make or break." - Tristan
I was a new to industry broker in late 2022 and decided to attend the Lendd mentoring / monthly training program. I found the training worthwhile as not only was there good content discussed, but the feedback from other brokers around the table was worth its weight in gold. Being a broker, especially a solo broker, can be quite isolated, so being able to have a group of other mortgage brokers, that you could hear 'war' stories about or share your experiences was very rewarding.
It was a great addition to the other bank specific training and the cert 4 - solid practical knowledge and emphasising important parts of the industry not really covered by others.
If you are a new broker, or considering becoming a broker, reach out to Mark at Lendd and have a chat - this could just be the thing you need to succeed in your new mortgage brokering career. - Paul
I'm undergoing Lendd Finance's mentoring program which has been fantastic and I'm thrilled with the experience. The mentors Mark and Steve were incredibly knowledgeable and supportive, providing the perfect foundation for a successful career in mortgage broking covering both loan writing and business development.
What impressed me most was the ongoing support. They continue to offer valuable assistance for writing loans and helping me build my business that's customised to my goals and not just templated plans. They have a genuine commitment to my success.
Lendd Finance creates a professional and supportive community, making them stand out in the industry. I highly recommend their mentoring and business coaching program to anyone new or existing looking for a team that can take you to the level.
Thanks, Lendd Finance, for being an essential part of my journey! - Obieze
Lendd has been a huge help during the entire process of becoming a broker. The mentorship has really helped with the whole journey which without it, I would have been quite lost. I can always pick up the phone and have a quick chat about anything I'm unsure about and I'm always given thorough explanation and shown the way to move forward. I'm excited to see how big I can grow my business with the help and knowledge given by Lendd. - Alex